Forty-three-year-old Michael walked into the George Washington University Hospital Emergency Room complaining of chest pain. The Washington D.C. handyman had no health insurance but was not eligible for any financial assistance programs.
Dizzy Feet and LKCF Partner to Urge Americans to DANCE 4 YOUR LIFE!
LOS ANGELES--(BUSINESS WIRE)--The Larry King Cardiac Foundation and Dizzy Feet Foundation today announce the creation of Dance 4 Your Life!, a new national health campaign that asks Americans to dance their way toward an active and healthy lifestyle. Dance 4 Your Life! is centered around National Dance Day, an annual celebration that takes place on the last Saturday in July and was launched in 2010 by Nigel Lythgoe, DFF co-president and co-creator and executive producer of Fox’s “So You Think You Can Dance.” Expanding the message and fun of National Dance Day into a year-around initiative, Dance 4 Your Life! will raise awareness of the benefits of dance and encourage people of every age and physical condition to incorporate dance into their lives as a way to improve heart health and combat obesity.
“Dance is an activity that is universally recognized and accessible across all socioeconomic levels, making it an ideal approach to promoting heart health. Our partnership with Dizzy Feet in creating Dance 4 Your Life! is intended to address Americans’ increasingly sedentary lifestyles and the resulting health issues,” says Larry King, longtime host of CNN’s “Larry King Live” and founder of the Larry King Cardiac Foundation.
The Dance 4 Your Life! campaign will feature a nationwide dance celebration and information program during the month of July, leading up to National Dance Day and continuing thereafter through media and tie-in activities throughout the remainder of the year. LKCF and DFF are pleased to have the support of platinum sponsors and partners in this important initiative – leading dancewear retailer Discount Dance Supply and CVS Caremark through its All Kids Can program, committed to making life easier for children of all abilities. Everyday Health has also signed on as media partner and will provide exclusive content for the campaign. Six Flags, the world’s largest regional theme park company, has also joined Dance 4 Your Life! as a national venue sponsor and will host the official National Dance Day events at a number of its parks around the country. Details regarding locations and times will be released in the weeks to come.
“The Dizzy Feet Foundation is committed to supporting better access to dance education for all. I am excited to join my fellow Dizzy Feet co-founders, Adam Shankman, Carrie Ann Inaba and Katie Holmes, and the rest of the foundation in introducing Dance 4 Your Life! — the first national campaign to reduce obesity through dance,” says Lythgoe.
To support the campaign, Discount Dance Supply has created an exclusive T-shirt available for purchase at www.discountdance.com. All proceeds from sales of the T-shirt will go to support Dance 4 Your Life!
“Discount Dance Supply is committed to supporting the dance community,” says Brian Hill, CEO of Discount Dance Supply. “We’re thrilled to work with the Dizzy Feet Foundation and Larry King Cardiac Foundation to help Americans get fit through dance.”
For more information on Dance 4 Your Life! and how to become involved, please visit www.dance4yourlife.org. To read this article in full, please visit Businesswire.
